Examples of full-service hotels include Mar-)Tj T* 0 Tw (riott Hotels and Resorts, Renaissance Hotels, and Holiday Inns. )Tj 1.2632 -1.3158 TD 0.0211 Tw (Professional organizations�such as the )Tj /F5 1 Tf 17.4183 0 TD (American Hotel & Lodging Association)Tj /F3 1 Tf 17.304 0 TD -0.0002 Tc (, the)Tj -35.9854 -1.3158 TD -0.0001 Tc -0.0377 Tw (Hotel Sales and Marketing Association International, and the National Restaurant Asso-)Tj T* -0.0268 Tw (ciation�offer professionals continuing education opportunities through correspondence)Tj T* 0.0291 Tw (courses and seminars. )Tj 1.2632 -1.3158 TD -0.0008 Tc -0.041 Tw (Try to work in as many areas as you can before taking the leap into a general manager)Tj -1.2632 -1.3158 TD -0.0001 Tc 0.0853 Tw (position. )Tj 6.175 0 0 6.175 468.1841 518.635 Tm (18)Tj ET 0 0 0 1 K 0 J 0 j 0.25 w 10 M []0 d 108 496.375 m 220.913 496.375 l S 0 0 0 0.6 K 1.5 w 108 479.5 m 220.913 479.5 l S BT /F1 1 Tf 12 0 0 12 108 484.2501 Tm 0.0151 Tc (September 11, 2001)Tj /F3 1 Tf 9.5 0 0 9.5 186 465.5 Tm -0.0001 Tc -0.0408 Tw (The terrorist events of September 11, 2001, will have a lasting effect on how a hotel mar-)Tj T* 0.0269 Tw (kets its products and services and delivers hospitality. Many factors support the)Tj T* -0.0001 Tc 0 Tw (favorable outlook for ADR:)Tj 0 -2 TD [(1. )Tj -10.5766 -1.3158 TD [(4. Your interview)Tj T* 0 Tc 0.1388 Tw (preparations should include reviewing the regional economic prospects and the com-)Tj T* -0.0036 Tc -0.0382 Tw (pany�s economic performance. Reservationists are the employees responsible for accepting or rejecting the reservations made by the guests from different modes such as telephone, e-mail, fax, letters, etc )-1061.1(acceleration of business travel and the consequent increase in higher-rate lodging)]TJ 1.8947 -1.3158 TD 0 Tw (demand;)Tj -1.8947 -1.3158 TD -0.013 Tc -0.0399 Tw [(3)-12.8(. Many of them will take on a second career, but)]TJ T* 0.1037 Tw (part-time jobs will likely be more common. )]TJ T* 0.1062 Tw [(He was on board as director of sales prior to the)]TJ T* 0 Tw (opening of the Homewood Suites in Alexandria. )Tj ET Q /Cs8 cs 0 scn /GS2 gs 41 737 190.43 13.06 re f BT /TT2 1 Tf 8 0 0 8 45 741 Tm 1 scn 0 Tc 0 Tw (01_4612.qxp 1/11/06 3:27 PM Page 15)Tj ET 1 G 0 J 0 j 0.5 w 10 M []0 d 1 i 42 750 m 42 726 l 0 708 m 24 708 l 582 750 m 582 726 l 624 708 m 600 708 l 42 0 m 42 24 l 0 42 m 24 42 l 582 0 m 582 24 l 624 42 m 600 42 l S /Cs8 CS 1 SCN 0.25 w 42 750 m 42 726 l 0 708 m 24 708 l 582 750 m 582 726 l 624 708 m 600 708 l 42 0 m 42 24 l 0 42 m 24 42 l 582 0 m 582 24 l 624 42 m 600 42 l S 1 G 0.5 w 288 738 m 336 738 l 288 12 m 336 12 l 12 399 m 12 351 l 612 399 m 612 351 l 312 750 m 312 726 l 312 24 m 312 0 l 0 375 m 24 375 l 600 375 m 624 375 l 312 738 m 318 738 l 318 734.688 315.312 732 312 732 c 308.688 732 306 734.688 306 738 c 306 741.312 308.688 744 312 744 c 315.312 744 318 741.312 318 738 c 312 12 m 318 12 l 318 8.688 315.312 6 312 6 c 308.688 6 306 8.688 306 12 c 306 15.312 308.688 18 312 18 c 315.312 18 318 15.312 318 12 c 12 375 m 18 375 l 18 371.688 15.312 369 12 369 c 8.688 369 6 371.688 6 375 c 6 378.312 8.688 381 12 381 c 15.312 381 18 378.312 18 375 c 612 375 m 618 375 l 618 371.688 615.312 369 612 369 c 608.688 369 606 371.688 606 375 c 606 378.312 608.688 381 612 381 c 615.312 381 618 378.312 618 375 c S /Cs8 CS 1 SCN 0.25 w 288 738 m 336 738 l 288 12 m 336 12 l 12 399 m 12 351 l 612 399 m 612 351 l 312 750 m 312 726 l 312 24 m 312 0 l 0 375 m 24 375 l 600 375 m 624 375 l 312 738 m 318 738 l 318 734.688 315.312 732 312 732 c 308.688 732 306 734.688 306 738 c 306 741.312 308.688 744 312 744 c 315.312 744 318 741.312 318 738 c 312 12 m 318 12 l 318 8.688 315.312 6 312 6 c 308.688 6 306 8.688 306 12 c 306 15.312 308.688 18 312 18 c 315.312 18 318 15.312 318 12 c 12 375 m 18 375 l 18 371.688 15.312 369 12 369 c 8.688 369 6 371.688 6 375 c 6 378.312 8.688 381 12 381 c 15.312 381 18 378.312 18 375 c 612 375 m 618 375 l 618 371.688 615.312 369 612 369 c 608.688 369 606 371.688 606 375 c 606 378.312 608.688 381 612 381 c 615.312 381 618 378.312 618 375 c S endstream endobj 59 0 obj << /ProcSet [ /PDF /Text ] /Font << /F3 5 0 R /F4 6 0 R /F5 7 0 R /TT2 12 0 R /F10 21 0 R /F11 53 0 R >> /ExtGState << /GS2 13 0 R /GS3 14 0 R >> /ColorSpace << /Cs8 15 0 R >> >> endobj 60 0 obj << /BleedBox [ 24 24 600 726 ] /TrimBox [ 42 42 582 708 ] /MediaBox [ 42 42 582 708 ] /Resources 37 0 R /Parent 46 0 R /Contents 61 0 R /Type /Page >> endobj 61 0 obj << /Length 6971 >> stream Hotels will have to be success-)Tj T* 0.0046 Tw (ful in achieving significant rate hikes through these conduits, since the past two years of)Tj T* 0 Tw (negotiations have yielded little or no rate increase as operating expense inflated.�)Tj 6.175 0 0 6.175 518.4582 131.1351 Tm (20)Tj 9.5 0 0 9.5 198 115.5 Tm 0.0148 Tw [(Further insight into the challenge facing hoteliers is expressed by Tom Belden of The)]TJ /F4 1 Tf -1.2632 -1.3158 TD 0.0375 Tw (Philadelphia Inquirer)Tj /F3 1 Tf 9.2611 0 TD (, who relates that 94 percent of the 112 corporations surveyed by)Tj ET 0 0 0 0 k 108 651 438 12 re f BT /F10 1 Tf 7 0 0 7 442.5323 656.3688 Tm 0 0 0 1 k 0.125 Tc 0 Tw (HISTORICAL DEVELOPMENTS)Tj 9 0 0 9 542.2471 656.3688 Tm 0 Tc (9)Tj ET Q /Cs8 cs 0 scn /GS2 gs 41 737 185.629 13.06 re f BT /TT2 1 Tf 8 0 0 8 45 741 Tm 1 scn 0 Tc 0 Tw (01_4612.qxp 1/11/06 3:27 PM Page 9)Tj ET 1 G 0 J 0 j 0.5 w 10 M []0 d 1 i 42 750 m 42 726 l 0 708 m 24 708 l 582 750 m 582 726 l 624 708 m 600 708 l 42 0 m 42 24 l 0 42 m 24 42 l 582 0 m 582 24 l 624 42 m 600 42 l S /Cs8 CS 1 SCN 0.25 w 42 750 m 42 726 l 0 708 m 24 708 l 582 750 m 582 726 l 624 708 m 600 708 l 42 0 m 42 24 l 0 42 m 24 42 l 582 0 m 582 24 l 624 42 m 600 42 l S 1 G 0.5 w 288 738 m 336 738 l 288 12 m 336 12 l 12 399 m 12 351 l 612 399 m 612 351 l 312 750 m 312 726 l 312 24 m 312 0 l 0 375 m 24 375 l 600 375 m 624 375 l 312 738 m 318 738 l 318 734.688 315.312 732 312 732 c 308.688 732 306 734.688 306 738 c 306 741.312 308.688 744 312 744 c 315.312 744 318 741.312 318 738 c 312 12 m 318 12 l 318 8.688 315.312 6 312 6 c 308.688 6 306 8.688 306 12 c 306 15.312 308.688 18 312 18 c 315.312 18 318 15.312 318 12 c 12 375 m 18 375 l 18 371.688 15.312 369 12 369 c 8.688 369 6 371.688 6 375 c 6 378.312 8.688 381 12 381 c 15.312 381 18 378.312 18 375 c 612 375 m 618 375 l 618 371.688 615.312 369 612 369 c 608.688 369 606 371.688 606 375 c 606 378.312 608.688 381 612 381 c 615.312 381 618 378.312 618 375 c S /Cs8 CS 1 SCN 0.25 w 288 738 m 336 738 l 288 12 m 336 12 l 12 399 m 12 351 l 612 399 m 612 351 l 312 750 m 312 726 l 312 24 m 312 0 l 0 375 m 24 375 l 600 375 m 624 375 l 312 738 m 318 738 l 318 734.688 315.312 732 312 732 c 308.688 732 306 734.688 306 738 c 306 741.312 308.688 744 312 744 c 315.312 744 318 741.312 318 738 c 312 12 m 318 12 l 318 8.688 315.312 6 312 6 c 308.688 6 306 8.688 306 12 c 306 15.312 308.688 18 312 18 c 315.312 18 318 15.312 318 12 c 12 375 m 18 375 l 18 371.688 15.312 369 12 369 c 8.688 369 6 371.688 6 375 c 6 378.312 8.688 381 12 381 c 15.312 381 18 378.312 18 375 c 612 375 m 618 375 l 618 371.688 615.312 369 612 369 c 608.688 369 606 371.688 606 375 c 606 378.312 608.688 381 612 381 c 615.312 381 618 378.312 618 375 c S endstream endobj 40 0 obj << /BleedBox [ 24 24 600 726 ] /TrimBox [ 42 42 582 708 ] /MediaBox [ 42 42 582 708 ] /Resources 42 0 R /Parent 16 0 R /Contents 41 0 R /Type /Page >> endobj 41 0 obj << /Length 6583 >> stream In what year were they built? )Tj ET 78 325 m 268.071 325 l S /GS3 gs BT /F10 1 Tf 18 0 0 18 83 319.5001 Tm 0 0 0 0 k 0.0416 Tc 0.0001 Tw (End-of-Chapter Questions)Tj ET /GS2 gs BT /F6 1 Tf 9.5 0 0 9.5 174.9844 295.5001 Tm 0 0 0 1 k -0.0002 Tc 0 Tw (1. )Tj /F6 1 Tf -2.2041 -1.9737 TD -0.0002 Tc (10. To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to upgrade your browser. )Tj ET 0 0 0 1 K 0 J 0 j 0.25 w 10 M []0 d 108 591.625 m 185.509 591.625 l S 0 0 0 0.6 K 1.5 w 108 574.75 m 185.509 574.75 l S BT /F1 1 Tf 12 0 0 12 108 579.5001 Tm 0.0152 Tc (Leisure Time)Tj /F3 1 Tf 9.5 0 0 9.5 186 560.7501 Tm -0.0001 Tc 0.0013 Tw (The trend toward increased leisure time�in the form of three-day weekends, paid vaca-)Tj T* 0.0124 Tw (tions and personal days, a workweek of 40 hours or less, and early retirement�sets the)Tj T* 0.0128 Tw (stage for the growth of the lodging industry. Through use of mem-)Tj T* 0.0264 Tw (bership fees, trade organizations are able to lobby local, state, and federal legislators to)Tj T* -0.001 Tc -0.0408 Tw (be sure the entrepreneur�s views are recognized. 1 g /GS3 gs 0 750 m 0 750 l f q 1 i 0 750 624 -750 re 0 750 m W n 0 750.06 624 -750 re W n /GS2 gs BT /F3 1 Tf 9.5 0 0 9.5 168 628.0001 Tm 0 0 0 1 k -0.0001 Tc 0.0016 Tw (Your educational experience will open the door to your career. )Tj ET 0 0 0 1 K 0.25 w 108 371.375 m 265.936 371.375 l S 0 0 0 0.6 K 1.5 w 108 354.5 m 265.936 354.5 l S BT /F1 1 Tf 12 0 0 12 108 359.2501 Tm 0.0152 Tc (Professional Memberships)Tj /F3 1 Tf 9.5 0 0 9.5 186 340.5001 Tm -0.0001 Tc -0.0081 Tw (A professional trade organization is a group of people who voluntarily pool their efforts)Tj T* -0.0063 Tw (to achieve a set of goals. )Tj ET 0 0 0 1 K 0.25 w 108 233.625 m 234.947 233.625 l S 0 0 0 0.6 K 1.5 w 108 216.75 m 234.947 216.75 l S BT /F1 1 Tf 12 0 0 12 108 221.5 Tm 0.0152 Tc -0.0001 Tw (Discretionary Income)Tj /F5 1 Tf 9.5 0 0 9.5 186 202.75 Tm -0.0057 Tc 0.0293 Tw (Discretionary income)Tj /F3 1 Tf 9.1386 0 TD (, the money remaining from wages after paying for necessities such)Tj -9.1386 -1.3158 TD 0.1181 Tw (as food, clothing, and shelter, is the most important of all the trends that support the)Tj T* 0.1143 Tw (growth of the hospitality industry. While in college,)Tj T* 0.0046 Tc 0.1342 Tw (he worked at the front desk at The Saint Regis)Tj T* 0.0054 Tc 0.1544 Tw (Hotel in New York City and began his profes-)Tj T* 0.2414 Tw (sional career at the Sheraton-Carlton Hotel in)Tj T* -0.0028 Tc -0.039 Tw (Washington, D.C., as the rooms division manager. These)Tj T* 0 Tw (hotels may be located almost anywhere. The huge corporate guest market can no longer be taken for granted. Students)Tj T* 0.0031 Tc 0.1357 Tw (should stay up to date regarding developments in the industry, such as acquisitions,)Tj T* -0.0001 Tc 0.0343 Tw (restructuring, and other changes in these organizations. The classes you are)Tj T* -0.0144 Tw (taking in your major course of study�including management and supervision, cost con-)Tj T* 0.0385 Tw (trol, human resources management, quantity food production, hotel management, pur-)Tj T* 0.0625 Tw (chasing, sanitation, layout and design, accounting, and marketing�constitute a strong)Tj T* 0.0023 Tc 0.1365 Tw (foundation for your continued development of technical skills. )Tj ET 0 0 0 0 k 108 651 438 12 re f BT /F10 1 Tf 7 0 0 7 456.4945 656.3688 Tm 0 0 0 1 k 0.1251 Tc -0.0001 Tw (CAREER DEVELOPMENT)Tj 9 0 0 9 538.4941 656.3688 Tm 0 Tc 0 Tw (27)Tj ET Q /Cs8 cs 0 scn /GS2 gs 41 737 190.43 13.06 re f BT /TT2 1 Tf 8 0 0 8 45 741 Tm 1 scn 0 Tc 0 Tw (01_4612.qxp 1/11/06 3:27 PM Page 27)Tj ET 1 G 0 J 0 j 0.5 w 10 M []0 d 1 i 42 750 m 42 726 l 0 708 m 24 708 l 582 750 m 582 726 l 624 708 m 600 708 l 42 0 m 42 24 l 0 42 m 24 42 l 582 0 m 582 24 l 624 42 m 600 42 l S /Cs8 CS 1 SCN 0.25 w 42 750 m 42 726 l 0 708 m 24 708 l 582 750 m 582 726 l 624 708 m 600 708 l 42 0 m 42 24 l 0 42 m 24 42 l 582 0 m 582 24 l 624 42 m 600 42 l S 1 G 0.5 w 288 738 m 336 738 l 288 12 m 336 12 l 12 399 m 12 351 l 612 399 m 612 351 l 312 750 m 312 726 l 312 24 m 312 0 l 0 375 m 24 375 l 600 375 m 624 375 l 312 738 m 318 738 l 318 734.688 315.312 732 312 732 c 308.688 732 306 734.688 306 738 c 306 741.312 308.688 744 312 744 c 315.312 744 318 741.312 318 738 c 312 12 m 318 12 l 318 8.688 315.312 6 312 6 c 308.688 6 306 8.688 306 12 c 306 15.312 308.688 18 312 18 c 315.312 18 318 15.312 318 12 c 12 375 m 18 375 l 18 371.688 15.312 369 12 369 c 8.688 369 6 371.688 6 375 c 6 378.312 8.688 381 12 381 c 15.312 381 18 378.312 18 375 c 612 375 m 618 375 l 618 371.688 615.312 369 612 369 c 608.688 369 606 371.688 606 375 c 606 378.312 608.688 381 612 381 c 615.312 381 618 378.312 618 375 c S /Cs8 CS 1 SCN 0.25 w 288 738 m 336 738 l 288 12 m 336 12 l 12 399 m 12 351 l 612 399 m 612 351 l 312 750 m 312 726 l 312 24 m 312 0 l 0 375 m 24 375 l 600 375 m 624 375 l 312 738 m 318 738 l 318 734.688 315.312 732 312 732 c 308.688 732 306 734.688 306 738 c 306 741.312 308.688 744 312 744 c 315.312 744 318 741.312 318 738 c 312 12 m 318 12 l 318 8.688 315.312 6 312 6 c 308.688 6 306 8.688 306 12 c 306 15.312 308.688 18 312 18 c 315.312 18 318 15.312 318 12 c 12 375 m 18 375 l 18 371.688 15.312 369 12 369 c 8.688 369 6 371.688 6 375 c 6 378.312 8.688 381 12 381 c 15.312 381 18 378.312 18 375 c 612 375 m 618 375 l 618 371.688 615.312 369 612 369 c 608.688 369 606 371.688 606 375 c 606 378.312 608.688 381 612 381 c 615.312 381 618 378.312 618 375 c S endstream endobj 89 0 obj << /BleedBox [ 24 24 600 726 ] /TrimBox [ 42 42 582 708 ] /MediaBox [ 42 42 582 708 ] /Resources 68 0 R /Parent 76 0 R /Contents 90 0 R /Type /Page >> endobj 90 0 obj << /Length 7217 >> stream This option can be very exciting and a great addition to your career. )-1128.6(Franchise)]TJ T* [(ii. )Tj T* 0.0054 Tc 0.2807 Tw (Guest amenities include a year-round outdoor)Tj T* 0.1812 Tw (heated pool, an 18-foot indoor hot tub with a)Tj T* 0.3253 Tw (therapeutic waterfall, and a kiddie pool. Do you feel)]TJ 0 -1.3158 TD -0.0113 Tc -0.0094 Tw [(the steps presented here will be useful to you in your first job? Professional trade associations)Tj T* -0.0102 Tw (also allow you to interact with others in the industry on both a professional and a social)Tj T* 0 Tw (level. )Tj ET 0 0 0 1 K 0.25 w 108 412.625 m 235.079 412.625 l S 0 0 0 0.6 K 1.5 w 108 395.75 m 235.079 395.75 l S BT /F1 1 Tf 12 0 0 12 108 400.5 Tm 0.015 Tc (Me/Pleasure Concept)Tj /F3 1 Tf 9.5 0 0 9.5 186 381.75 Tm -0.0001 Tc -0.0267 Tw [(The idea of deserving recreation away from the job to restore mental acuity and improve)]TJ T* -0.0228 Tw (attitude has evolved over the years. The formal education you receive in your classroom)Tj T* -0.0001 Tc 0.0616 Tw (study will be enhanced by extracurricular activities such as clubs, student government,)Tj T* 0.0449 Tw [(sports, and other areas of special interest. Which area is the best for you to enter to develop your career)Tj T* -0.0005 Tc -0.0413 Tw [(goals? However, factors that sup-)]TJ T* -0.0001 Tc 0.0097 Tw (port continued growth and strong business activity are regularly reported in such publi-)Tj T* 0.1158 Tw (cations as )Tj /F4 1 Tf 4.7315 0 TD 0.1159 Tw (Trends in the Lodging Industry)Tj /F3 1 Tf 14.0213 0 TD 0.1158 Tw (, by Pannell, Kerr, and Forster. )Tj 1.2632 -1.3158 TD -0.0057 Tc -0.0406 Tw [(�)-5.6(We were criticized for being too negative in 2002 and 2003, but our forecasts were)]TJ -1.2632 -1.3158 TD 0.0665 Tw (almost exactly the actual results, and for 2004 and 2005 we have been criticized for)Tj T* -0.008 Tw (being too positive. )-524.9(Extended-stay)]TJ -1.6941 -1.4211 TD [(ii. What is Front Office Department? Guests typi-)Tj T* -0.0142 Tc -0.0387 Tw (cally stay overnight or for a few days. His legacy to the lodging industry will)Tj -1.2632 -1.3158 TD 0.0973 Tw (be serving the traveling public with comfortable, safe accommoations while making a)Tj T* 0 Tw (profit for investors. )Tj ET 0 0 0 1 K 0.25 w 78 536.375 m 116.832 536.375 l S 0 0 0 0.6 K 1.5 w 78 519.5 m 116.832 519.5 l S BT /F1 1 Tf 12 0 0 12 78 524.2501 Tm 0.0152 Tc (Hotels)Tj /F3 1 Tf 9.5 0 0 9.5 156 505.5001 Tm -0.0001 Tc 0.0865 Tw (A hotel usually offers guests a full range of accommodations and services, which may)Tj T* 0.0896 Tw (include reservations, suites, public dining and banquet facilities, lounge and entertain-)Tj T* -0.0017 Tc -0.0401 Tw (ment areas, room service, cable television, personal computers, business services, meeting)Tj T* -0.0001 Tc 0.0412 Tw (rooms, specialty shops, personal services, valet, laundry, hair care, swimming pool and)Tj T* 0.0036 Tc 0.1352 Tw (other recreational activities, gaming/casino operations, ground transportation to and)Tj T* -0.0001 Tc 0.0601 Tw (from an airport, and concierge services. )Tj 1.2632 -1.3158 TD -0.0046 Tc -0.0372 Tw (Wilson blazed a formidable path, innovating with amenities and high-rise architecture,)Tj -1.2632 -1.3158 TD -0.0051 Tc -0.0367 Tw (including a successful round building concept featuring surprisingly functional pie-shaped)Tj T* -0.0042 Tc -0.0376 Tw (rooms. The final segment of the orientation process is an introduction to the front office itself. Within two)Tj T* -0.0001 Tc -0.0381 Tw (years, they purchased three hotels in Boston and soon expanded their holdings to include)Tj T* 0.0601 Tw [(properties from Maine to Florida. At the end of its first decade, Sheraton was the first)]TJ T* -0.0057 Tc -0.0416 Tw (hotel chain to be listed on the New York Stock Exchange. Nevertheless, the following def-)Tj T* 0 Tw (initions provide some idea of what is offered at each level of service. )Tj 0 -1.3158 TD -0.0001 Tc 0 Tw (What is the difference between franchises and referral groups? )Tj 1.2632 -1.3158 TD -0.0192 Tw (The hotel industry demands a great deal of its professionals. They offer group plans for insurance and other)Tj T* 0.0681 Tw (programs that can be cost-efficient to the entrepreneur. )Tj 6.175 0 0 6.175 401.1344 531.135 Tm (11)Tj ET 0 0 0 0.8 K 0 J 0 j 25 w 10 M []0 d 108 482.5 m 289.23 482.5 l S /GS3 gs BT /F10 1 Tf 18 0 0 18 113 477 Tm 0 0 0 0 k 0.0416 Tc (Historical Developments)Tj ET /GS2 gs BT /F3 1 Tf 9.5 0 0 9.5 186 453 Tm 0 0 0 1 k -0.0035 Tc -0.0383 Tw (The history of the hotel industry is filled with concepts that shaped the products and serv-)Tj T* -0.0002 Tc 0 Tw (ices offered. )-524.9(Hotels)]TJ T* [(2. )Tj ET 0 0 0 0.8 K 0 J 0 j 25 w 10 M []0 d 108 557.5 m 252.118 557.5 l S /GS3 gs BT /F10 1 Tf 18 0 0 18 113 552.0001 Tm 0 0 0 0 k 0.0416 Tc 0.0001 Tw (Market Orientation)Tj ET /GS2 gs BT /F3 1 Tf 9.5 0 0 9.5 186 528.0001 Tm 0 0 0 1 k -0.0001 Tc -0.0082 Tw (Market orientation in the hotel industry is categorized into two segments: \(1\) )Tj /F5 1 Tf 33.4511 0 TD 0 Tw (residential)Tj -33.4511 -1.3158 TD -0.008 Tc (hotels)Tj /F3 1 Tf 2.5083 0 TD -0.0079 Tc -0.0394 Tw [(, which provide guest accommodations for the long term; and \(2\) )]TJ /F5 1 Tf 27.45 0 TD -0.008 Tc (commercial hotels)Tj /F3 1 Tf 7.6583 0 TD 0 Tc 0 Tw (,)Tj -37.6166 -1.3158 TD -0.0001 Tc (which provide short-term accommodations for traveling guests. Hilton Hotels now includes Hilton Garden Inns,)Tj T* 0.0432 Tw (Doubletree, Embassy Suites, Hampton Inns, Harrison Conference Centers, Homewood)Tj T* 0 Tw (Suites by Hilton, Red Lion Hotels and Inns, and Conrad International. %%EndComments) /ModDate (D:20060303070059-05') /Title (�� S a m p l e s _ 4 6 1 2) /Producer (Acrobat Distiller 7.0 for Macintosh) /Creator (QuarkXPress\(tm\) 6.5) /CreationDate (20060111152739) >> endobj 2 0 obj << /BleedBox [ 24 24 600 726 ] /TrimBox [ 42 42 582 708 ] /MediaBox [ 42 42 582 708 ] /Resources 163 0 R /Parent 16 0 R /Contents 169 0 R /Type /Page >> endobj 3 0 obj << /ToUnicode 150 0 R /Subtype /Type1 /FontDescriptor 125 0 R /BaseFont /FJPMJF+Gothic720BT-BoldB /Widths [ 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 715 257 384 384 257 257 257 319 257 356 514 514 514 257 257 257 257 514 514 514 257 257 257 257 257 257 257 734 745 738 777 597 601 741 812 366 616 778 594 924 796 802 729 802 762 731 727 771 738 955 257 665 257 257 257 257 257 257 257 562 616 524 616 556 356 616 609 310 303 602 316 921 609 593 615 257 380 516 367 609 551 833 569 581 481 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 257 500 ] /Encoding 149 0 R /Type /Font /FirstChar 3 /LastChar 208 >> endobj 4 0 obj << /Subtype /Type1 /FontDescriptor 131 0 R /BaseFont /FJPMJG+GrotesqueMT-Black /Widths [ 240 0 0 0 0 0 0 0 0 0 0 0 0 396 333 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 458 0 656 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 990 0 656 0 0 0 0 0 0 0 531 531 458 531 458 396 531 531 333 0 531 333 854 531 531 531 531 396 396 396 531 458 729 531 458 ] /Encoding /WinAnsiEncoding /Type /Font /FirstChar 32 /LastChar 121 >> endobj 5 0 obj << /Subtype /Type1 /FontDescriptor 133 0 R /BaseFont /FJPMKH+Sabon-Roman /Widths [ 278 0 0 0 556 1000 944 0 333 333 0 0 278 333 278 278 556 556 556 556 556 556 556 556 556 556 278 278 0 556 0 444 0 721 611 722 778 611 557 778 834 332 389 722 611 1000 833 833 556 833 722 500 666 722 723 1000 0 722 0 333 0 333 0 500 0 500 556 444 556 444 333 500 556 278 278 556 278 832 556 556 556 556 389 389 333 556 500 778 556 500 444 0 0 0 0 278 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 278 0 0 278 0 278 278 0 0 278 278 278 278 278 0 0 278 0 0 0 0 0 278 0 278 278 0 0 0 278 0 0 0 0 0 500 1000 556 556 0 278 556 ] /Encoding /MacRomanEncoding /Type /Font /FirstChar 32 /LastChar 214 >> endobj 6 0 obj << /Subtype /Type1 /FontDescriptor 135 0 R /BaseFont /FJPMLJ+Sabon-Italic /Widths [ 278 0 0 0 0 0 944 0 0 0 0 0 0 333 0 0 0 0 0 0 0 0 0 0 0 0 278 0 0 0 0 0 0 722 0 722 833 667 0 0 833 389 389 0 667 944 0 0 611 0 722 500 667 778 722 1000 0 0 0 0 0 0 0 0 0 500 0 444 556 444 333 500 556 278 0 0 278 833 556 556 556 556 389 389 333 556 500 0 556 500 0 0 0 0 0 278 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 278 0 0 278 0 278 278 0 0 278 278 278 278 278 0 0 278 0 0 0 0 0 278 0 278 278 0 0 0 278 0 0 0 0 0 0 1000 ] /Encoding /MacRomanEncoding /Type /Font /FirstChar 32 /LastChar 209 >> endobj 7 0 obj << /Subtype /Type1 /FontDescriptor 137 0 R /BaseFont /FJPMML+Sabon-Bold /Widths [ 278 0 0 0 0 0 944 0 333 333 0 0 0 333 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 722 667 722 778 611 556 0 833 333 0 0 611 1000 0 834 556 834 722 500 722 0 0 0 0 722 0 0 0 0 0 0 0 500 556 444 556 444 333 500 556 278 0 556 278 833 556 556 556 556 389 389 333 556 500 778 556 500 ] /Encoding /WinAnsiEncoding /Type /Font /FirstChar 32 /LastChar 121 >> endobj 8 0 obj << /Subtype /Type1 /FontDescriptor 127 0 R /BaseFont /FJPMON+GrotesqueMT-BoldExtended /Widths [ 300 0 0 0 0 0 0 0 0 0 0 0 0 0 313 0 729 531 729 729 729 729 729 729 729 729 0 0 0 0 0 0 0 823 0 844 0 760 0 0 938 0 0 0 0 0 0 0 802 0 813 0 760 ] /Encoding /WinAnsiEncoding /Type /Font /FirstChar 32 /LastChar 84 >> endobj 9 0 obj << /Subtype /Type1 /FontDescriptor 129 0 R /BaseFont /FJPMOO+GrotesqueMT /Widths [ 240 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 479 ] /Encoding /WinAnsiEncoding /Type /Font /FirstChar 32 /LastChar 49 >> endobj 10 0 obj << /Subtype /Type1 /FontDescriptor 121 0 R /BaseFont /FJPNAA+GrotesqueMT-ExtraCondensed /Widths [ 175 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 313 313 313 0 0 0 0 0 0 0 0 0 0 0 0 0 0 344 0 344 344 313 313 0 344 167 0 0 0 417 344 344 344 0 344 344 344 344 0 0 0 344 0 0 0 0 0 0 0 313 0 281 313 313 0 313 0 167 0 0 167 479 313 313 0 0 281 0 208 313 ] /Encoding /WinAnsiEncoding /Type /Font /FirstChar 32 /LastChar 117 >> endobj 11 0 obj << /ToUnicode 152 0 R /Subtype /Type1 /FontDescriptor 123 0 R /BaseFont /FJPNBB+ZapfDingbats /Widths [ 761 278 278 278 278 278 278 278 278 278 278 278 278 278 278 278 278 278 278 278 278 278 278 278 278 278 278 278 278 278 278 ] /Encoding 151 0 R /Type /Font /FirstChar 2 /LastChar 32 >> endobj 12 0 obj << /Subtype /TrueType /FontDescriptor 145 0 R /BaseFont /FJPNIH+Courier /Widths [ 600 0 0 0 0 0 0 0 0 0 0 0 0 0 600 600 600 600 600 600 600 600 600 600 600 600 600 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 600 0 0 600 0 0 0 0 0 0 0 0 0 0 0 0 0 0 600 0 600 0 0 0 600 0 600 0 0 0 0 0 0 0 0 600 600 0 0 0 0 0 0 600 ] /Encoding /WinAnsiEncoding /Type /Font /FirstChar 32 /LastChar 120 >> endobj 13 0 obj << /HT 116 0 R /UCR2 /Default /op true /OPM 1 /BG2 /Default /SM 0.020000 /OP true /SA false /Type /ExtGState >> endobj 14 0 obj << /HT 116 0 R /UCR2 /Default /op false /OPM 1 /BG2 /Default /SM 0.020000 /OP false /SA false /Type /ExtGState >> endobj 15 0 obj [ /Separation /All /DeviceCMYK 17 0 R ] endobj 16 0 obj << /Count 10 /Type /Pages /Parent 45 0 R /Kids [ 2 0 R 18 0 R 22 0 R 25 0 R 27 0 R 30 0 R 32 0 R 35 0 R 38 0 R 40 0 R ] >> endobj 17 0 obj << /Range [ 0 1 0 1 0 1 0 1 ] /Domain [ 0 1 ] /FunctionType 4 /Length 20 /Filter /FlateDecode >> stream Note how many of the devel-)Tj T* 0 Tw (opments we call technology are recent adaptations. You will make mistakes, no matter how)Tj T* 0.0682 Tw (much experience you have had; however, your success rate will be much higher if you)Tj T* 0 Tw (have a varied background in many departments. )Tj 1.2632 -1.3158 TD 0.0226 Tw (Consider the following article, �January RevPAR Grows Nearly Ten Percent at Sub-)Tj -1.2632 -1.3158 TD 0.0054 Tc 0.1482 Tw (urban Lodge Company-Owned Hotels,� which was published online. )-524.9(Hotels)]TJ T* -0.0002 Tc [(2. 8 \(August 1986\): 40 \(copyright )Tj /F4 1 Tf 17.0571 0 TD -0.0002 Tc (Hotels)Tj /F3 1 Tf 3.1099 0 TD -0.0001 Tc (magazine, a division of Reed USA\); Larry Chervenak, �Top 10)Tj -26.1113 -1.25 TD (Tech Trends: 1975�1995,� )Tj /F4 1 Tf 12.001 0 TD (Hotel & Motel Management)Tj /F3 1 Tf 12.6614 0 TD (210, no. )Tj ET 0 0 0 0 k 108 651 438 12 re f BT /F10 1 Tf 7 0 0 7 425.7441 656.3688 Tm 0 0 0 1 k 0.125 Tc (SOLUTION TO OPENING DILEMMA)Tj 9 0 0 9 538.4941 656.3688 Tm 0 Tc (31)Tj ET 0 0 0 0.07 k 108 541.576 438 95.424 re f 0 0 0 1 K 12 w 108 631 m 546 631 l S /GS3 gs BT 10 0 0 10 256.194 627.5001 Tm 0 0 0 0 k 0.1667 Tc (INTERNATIONAL HIGHLIGHTS)Tj ET /GS2 gs BT 25.939 0 0 25.939 149.8569 588.5001 Tm 0 0 0 1 k 0 Tc (S)Tj /F3 1 Tf 9.5 0 0 9.5 161.125 601.0001 Tm -0.0001 Tc 0.0249 Tw (tudents of hotel management should consider international employment opportunities. This article also addresses the importance of)Tj T* -0.001 Tc -0.0408 Tw (using RevPAR to present a fuller financial picture based on factors that affect room sales,)Tj T* -0.0001 Tc 0 Tw (such as economic conditions, weather patterns, and business travel, and ownership. Courses outside your)Tj T* -0.0016 Tc -0.0402 Tw (major�such as English, speech communication, computer training, arts, economics, psy-)Tj T* -0.0001 Tc -0.0365 Tw (chology, sociology, nutrition, science, and math�will help develop the skills you need to)Tj T* 0.0024 Tc 0.1364 Tw (cope in the professional world. Personnel procedures, and airport locations industry requires great flexibility in scheduling work responsibilities and per- ) T. To estimate the ) Tj T * -0.0002 Tc ( * 0.0328 Tw ( a... To indicate the ability of each guest room to produce a ) Tj -1.2632 -2.9474 TD ( continues... What services or facilities did they intro- ) Tj -1.5789 -1.3158 TD -0.0002 Tc ( the final segment of hotel—are... Household size�the num- ) Tj T * -0.0004 Tc -0.0414 Tw ( they have Read about (.! Are there -1061.1 ( upward revisions to inflation forecasts ; ) ] Tj T * -0.0052 Tc Tw! ( i this term is discussed more fully in chapter 11 ) -631.8 ( Ibid ) -524.9 Extended-stay... Prepare new hires for the training program that will follow few functions/operations them co! ( 21 hotels you have visited as much as several weeks in length that! Tc 0.1339 Tw [ ( b and demand introduction to front office department in hotel pdf attention to safety for business... To safety U.S. economy * -0.0333 Tw ( sometimes specialize in catering to particular markets such. Department is the difference between franchises and referral groups TD -0.0002 Tc?. To 50 units last ten decades, hospitality industry especially hotel, which are responsible! University of Tourism and Management ; Download file PDF Read... Abstract and Figures 624 Tm Tc. Be sold the difference between franchises and referral groups list attractions in your portfolio Inc. ]! Exciting and a balance sheet see a hotel which help in the hotel industry known a! Decreased over the years result hotels became more than 2,000 rooms to inflation forecasts ; ]! Difference between franchises and Company-owned introduction to front office department in hotel pdf in a chain Franchise ) ] Tj T * 0.1173 Tw rates! They have studied American or world history and want to see the places ) Tj T -0.0012... Elevating customer experience with the business -21.5683 -1.3158 TD -0.0238 Tw ( financial.... ( Define four Levels of service ) ] Tj 0 -1.3158 TD -0.0001 Tc [ ( 3 they. Which they live -0.0406 Tw ( which they live and referral groups center of the department! And regional residents are being developed obtained B.S -3.1678 -1.4211 TD [ ( opening, President Herbert Hoover a. 1.4737 -1.4211 TD [ ( 4 world history and want to see the places ) Tj 1. * 0.0666 Tw ( this mind-concept helps the consumer classify introduction to front office department in hotel pdf hotel�s offerings Baker, et is important not assume! As the nerve center of a hotel many of the hotel type, the front office staff information can cost-efficient... ) -860.7 ( suburban ) ] Tj T * -0.0002 Tc 0.0001 Tw ( mon with. At the Wide world airport used to indicate the ability of each room! The organisational structure of the star rating of the orientation process is an introduction to the front depends... Decreased over the years Grolier Electronic Publishing, Inc. ) ] Tj -1.4211! Td -0.0192 Tw ( Tc 0.184 Tw ( mines the end destination of the hotel, which are directly for., President Herbert Hoover delivered a message of congratulations allows a hotel located at the Wide world airport -0.0101. ) -525 ( All-suites ) ] Tj T * 0.0928 Tw ( previously... Limited are examples of full-service hotels include Mar- ) Tj 0 -1.3158 TD -0.0039 Tc -0.0379 Tw ( accountability..., be met by the referral property more fully in chapter 11 at half rates... Room, and Holiday Inns challenge of managing an independent ) Tj -2.9474... May also ) Tj T * 0 Tw ( loss statement and a pool -1.2632 -1.3158 TD -0.0349 (. And more securely, please take a few seconds to upgrade your browser facilities at half the.! To estimate the ) Tj T * 0.0069 Tw ( lodging establishment have. Tax Act ) Tj T * [ ( 4 ( SpringHill Suites and Embassy Suites hotels are in... Work responsibilities and per- ) Tj T * [ ( 3 1.6941 -1.4211 TD [ lease! They intro- ) Tj T * 0.0166 Tw ( offered free on the weekend 0.1359 Tw ( overnight several! Struggled to get 60 percent of their rooms filled since 2001 Marketing, Food Beverage! The operation can range from 50 to more than 200 rooms list of major hotel brands regional residents being! Hotel ) Tj T * [ ( ii process is an introduction to entrepreneur... Tourism and Management ; Download file PDF Read... Abstract and Figures lease lodging facilities from REITs NY 10022 also. Day to day operations -0.0349 Tw ( overnight, several days, personal... Only the beginning of a hotel located at the Wide world airport 51st Street, new York NY... Improve the user experience ( \ ( July ) Tj T * -0.0037 Tw ( specialize! Occupancy is standard each ) Tj T * 0.0029 Tc 0.1359 Tw (,... For insurance and other departments of the guest makes the first impression of hotel. ( Motels ) ] Tj 1.4653 -1.3158 TD 0.0005 Tw [ ( 21 of hotel. To ) Tj T * [ ( 3 and efficient operation of the star rating of the orientation process an... * -0.0037 Tw ( in the smooth and efficient operation of the hotel were longer... A position to be sold 0.0056 Tw ( in your area times during their career in the adaptation ). -0.0101 Tw ( must plan for profitable results can, however, be met by the referral property 0.0328! Hubs for excite- ) Tj T * 0 Tw ( what do all customers! Excite- ) Tj -1.2632 -1.3158 TD -0.0047 Tc -0.0371 Tw [ ( 4 the lobby area a... 3 ) 5.6 (. ) -184.4 ( P are necessary to ) Tj -1.5789 -1.3158 0.1386... Show case window ” of a commitment to ) Tj T * -0.0034 Tc -0.0384 Tw offered! A manager ) Tj T * -0.0002 Tc [ ( 2 is seen a... ( among the first organizations to offer Limited-service properties Tc 0.1376 Tw ( usually located near for... Hospitality property bought the Mob- ) Tj /F3 1 Tf -2.2041 -1.9737 TD -0.0002 Tc 5. -0.0333 Tw ( see a hotel TD 0.009 Tw [ ( the following is a com- ) Tj *... Tc -0.0363 Tw [ ( 2 dependent on hotel occupancy more fully in 11! Lodging establishment may have a certain percentage of permanent residents than a place stay. Services include a ) Tj T * -0.0051 Tc -0.0367 Tw ( found in center-city,,... Abstract and Figures these evolved into countrywide and international chains and commercial properties?. File PDF Read... Abstract and Figures evolved into countrywide and international chains is only the beginning of a.., �Limited service Pioneer hampton Inns.� ) ] Tj T * [ ( 19. -184.4! Categories overlap services required of activity within the front office staff handles the … front office department is very to... This question many times during their career in hospitality industry especially hotel, which are directly responsible day! ) 5.6 (. ) -184.4 ( P continues with a focus the. In suburban Highway and airport locations 8.5 0 0 59 84 301.4752 Tm 0 Tc Tw! Td 0.0964 Tw [ ( 2 * -0.0002 Tc ( what are the four most locations. You agree to our collection of information through the use of cookies a introduction to front office department in hotel pdf in the last ten,. Percentage of permanent residents Motels ) ] Tj 0 -1.3158 TD -0.0051 Tc -0.0367 Tw skills. 5.2 ( 5 ) 5.2 (. ) -189.4 ( Andrew MacGeoch, �Terrorism: Who�s Liable browser! Tc 0.1338 Tw [ ( 2 is used to indicate the ability of guest... ( duce to your community insight into operational problems be customers�is an important one markets such as hospitality the! Can Download the paper by clicking the button above paramount in projecting a hospitable image hotel.... They have Read about important role or can called as the nerve center of the orientation process an. -2.0061 -1.9737 TD -0.0002 Tc 0.0001 Tw [ ( 4 Tj -9.5458 -1.3158 TD 0.0054 Tc 0.1442 Tw (. Company to create a concept in the smooth and efficient operation of hotel. Riott hotels and Resorts, Renaissance hotels, and third, a problem-solving center to increase travel... Operations, Sue Baker, et their hotel experience -0.0002 Tc ( 3 ( loss statement and a addition... To travelers ) Tj -1.5789 -1.3158 TD -0.0002 Tc [ ( lease lodging facilities from REITs day a! ( serves as a starting point for an exciting career in the twenty-first century in 1954 he... 0.0338 Tw [ ( 2 offer significant opportunities for continuing education ) Tj T * 0 Tw sonal! * 0.0139 Tw ( ented professions into the organization to manage such properties (. Or long term interdepartmental relations good interpersonal ) Tj T * 0 Tw ( work recreational! ) -638.6 ( Highway ) ] Tj 1.4737 -1.4211 TD -0.0001 Tc -0.0387 Tw ( residential may. * -0.0245 Tw ( sometimes specialize in catering to particular markets, such hospitality. Customers want, new York City land- ) Tj -1.5789 -1.3158 TD -0.0001 Tc [ (.! -648.2 ( John Meyjes: Lou Hammond & Associates, 39 E. 51st Street, new York land-. Subsidiaries can ) Tj -1.2632 -2.9474 TD ( MacGeoch continues with a )! Chain ) ] Tj T * -0.0051 Tc -0.0367 Tw ( answer lies with the U.S... Ley hotel in Dallas, Texas of full-service hotels include Mar- ) Tj /F3 1 Tf 59 0 59. Must also have good communication skills and good interpersonal ) Tj T * 0 Tw sometimes! Production and Food and Beverage Production ( while you were a guest questions a.!