IT can also assist in examining the tourist movement and in marketing research. Immersive tourism, where technology turns travelers into the experience’s protagonist, will be a reality. Determinants of information systems outsourcing in hotels from the resource‐based view: An empirical study. Internet hotel reservations: The “terms and conditions” trap. A study of US and Canadian tourists' perspectives. Technology has helped reduce costs, enhance operational efficiency, and improve services and customer experience. A good website should be inclusive and should cater to the needs of different types of online users, including visually impaired and disabled users (Han & Mills, 2007; Shi, 2006; Williams & Rattray, 2005; Williams, Rattray, & Grimes, 2006). Futuring Internet marketing activities using change propensity analysis. Such guests look forward to hotels adopting e‐commerce and IT applications that meet their needs (Yeh, Leong, Blecher, & Hu, 2005). Bennett and Lai (2005) identified two principal ways for travel agents to overcome disintermediation; namely, repositioning themselves as travel consultants and becoming more technologically oriented. Another future research opportunity is to analyze the methodologies adopted in these prior studies in detail. In case studies of Greek hotel websites, the online reservation and price information sections of smaller innovative Greek hotel websites performed far better than the corresponding sections of the top 25 hotel brand websites (Zafiropoulos & Vrana, 2006; Buhalis & Kaldis, 2008). Destination image and visit intention among members of Yahoo!—Taiwan's travel communities: An online survey approach. Complex systems, information technologies, and tourism: A network point of view. Privacy concerns and the purchasing of travel services online. For example, NTOs in the Caribbean have secured a competitive advantage by adopting the concept of the Unique Selling Proposition in promoting their websites (Miller & Henthorne, 2006). Wang and Qualls (2007) proposed a modified TAM that incorporated the perceptions of technology among hospitality organizations to describe the process of technology adoption in such organizations. Miao and Yu (2006) studied the tourism websites of these two areas and returned similar findings. In addition to payment, another legal component in hotel reservations is the terms and conditions, and Wilson (2007) emphasized that many reservation transactions can be completed without customers having to express their acceptance of the company's terms and conditions. Managing reservations through online distribution channels. All this thanks to an increasingly integrated relationship between tourism and technology, which has changed this sector in a thousand different ways. www.Branding.States.US: An analysis of brand‐building elements in US state tourism websites. eEnabled Internet distribution for small and medium sized hotels: The case of Athens. Journal of Hospitality, Leisure, Sports & Tourism Education, 29. According to Kim, Kim, and Leong (2005) and Miller (2006), the perceived risk of e‐business is directly related to customers' purchase intention. Other research findings have revealed that the longer that a hotel has adopted a domain name, the better they respond to e‐mail inquiries (Murphy, Schegg, & Olaru, 2006). To increase web effectiveness, web designers should also consider network limitations, demographics, and the culture and soul of the site (Corfu & Kastenholz, 2005). As tourists enjoy sharing their travel diaries and photo albums, the creation of a 3D e‐tourism environment has been recommended to enhance the playfulness of the digital environment (Berger, Dittenbach, Denk, Merkl, & Pesenhofer, 2007). The ultimate focus of a business is performance and the maximization of profit. The study showed that North American‐based websites performed significantly better than websites from the other two continents in certain attributes. Hotel IT managers should not only consider external security (the Internet), but should also concern themselves with internal network security. Making use of websites as a crisis communication channel also helps prevent the spread of diseases, and acts as a tool for stakeholders to share information during crises (Volo, 2007). Sorry, preview is currently unavailable. In the period 2005 to 2007, a total of 215 IT‐related articles were published in the journals on this list. An investigation into web analytics in marketing Tanzanian tourist products: Managing without measuring? The destination image of Russia: From the online induced perspective. Customer satisfaction and loyalty intention are strongly related to e‐travel service quality. UNLV Gaming Research & Review Journal. Majority of the hotels are now able to manage their customers and functions with the help of e-tourism, e-promotions, e-booking and e … There is little, if any, mutually understandable communication between managers and IT technicians, and it is unlikely that managers have sufficient knowledge to conduct any realistic assessment of the benefits and drawbacks of using IT at work. Users of hotel web site reservation systems: A demographic profile. For instance, before departure, the availability of information can affect travel planning while later on they may seek reassurance from review sites that they have selected the right products (Lehto, Kim, & Morrison, 2006). Journal of Travel & Tourism Marketing: Vol. Country‐dot‐com: Marketing and branding destinations online. Anatolia: An International Journal of Tourism and Hospitality Research, 4. Law and Jogaratnam (2005) further suggested that IT can transform the nature of tourism and hospitality products, processes, businesses, and competition, and that tourism and hospitality organizations that have failed to master the right IT systems would find difficult to direct and manage their information‐intensive business damaging their competitiveness. Information Technology in Hospitality (formerly the International Journal of Hospitality Information Technology) was a scientifically founded journal that aought to publish articles in the field of hospitality information technology, a field that in the broadest sense draws upon the interface and impact of Information and Communication Technologies (ICT) and the hospitality industry. To proffer solution to the above stated problems; 1.5 RESEARCH QUESTIONS. Designing an artificial neural network for forecasting tourism time series. Journal of Hospitality, Tourism, Leisure Science, 30. (1999), no matter a purchase is conducted online or offline, consumers will go though the five stages in buyers' decision‐making process before any purchase is made. Strategic use of information technologies in the tourism industry. Mobile technology can also be used for coordination during large festivals, and an enjoyable and useful mobile coordination service motivates staff usage (Lexhagen, Nysveen, & Hem, 2005). As far as research is concerned, although the online channel is good for promotion, it is not a good channel for surveying. IT not only can enhance learning experiences and reduce training costs by CAI, it is an important marketing channel for academic institutes and industry recruiting students and staff (Zakrzewski et al., 2005). Tourists generally look for a high volume of information when they travel, especially when visiting cultural sites. Group sales and marketing in convention hotels: Internet and web usage. To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy. At‐destination visitor information search and venue decision strategies. An analysis of student engagement with virtual learning environments. The need for self regulation and alternative dispute resolution to moderate consumer perceptions of perceived risk with Internet gambling. Lashley and Rowson (2005) advocated that IT should be considered as a core skill in the hospitality and tourism industries, and that educators should teach computer literacy to improve students' study. Journal of Human Resources in Hospitality & Tourism, 32. Hilton Worldwid… Branding on the web: Evolving domain name usage among Malaysian hotels. To make online payment safe, travel agency websites should provide secure transactions to protect consumers' data (Wu & Chang, 2006). Website performance can be measured in various ways, such as evaluating a website's effectiveness by using the modified Balanced Scorecard Approach (Choi & Morrison, 2005; Myung, Morrison, & Taylor, 2005) or flow experience (Skadberg, Skadberg, & Kimmel, 2005). Table 2 summarizes the counts of the articles in each category and subcategory, and the following three sections analyze the published articles in each category. Hospitality is one industry where this is dramatically true, in so many more ways that the man in the street realizes. Quality clusters: Dimensions of email responses by luxury hotels. Although digital transformation has reached the tourism industry in earnest and is gradually changing jobs and customer relations, it is important to understand that technology is not an end, but a means, and that tourism is an individual experience, often shared on- and offline. Journal of Hospitality & Tourism Research, 26. These excluded publications comprise research journals of other disciplines, newly launched tourism and hospitality journals, books, conference proceedings, and professional journals. A literature review of information technology in the hospitality curriculum. Hotels' environmental management systems (ISO 14001): Creative financing strategy. Response quality of e‐mail inquiries—A driver for knowledge management in the tourism organization? By closing this message, you are consenting to our use of cookies. Journal of Hospitality & Tourism Management, 27. Different data sources—such as blogs, online travel magazines, review sites, travel websites, and official tourism websites—project different destination images, often chaotic and uncoordinated, because they bring content from different sources and target different audiences (Choi, Lehto, & Morrison, 2007). e‐Procurement diffusion in the supply chain of foodservice operators: An exploratory study in Greece. Conference proceedings, books, and professional journals use a different peer‐reviewing system from research journals, where multiple rounds of revisions are needed before an article is accepted for publication. Identifying significant factors influencing consumer trust in an online travel site. It starts and finishes with research, and research is conducted throughout to inform the development of the strategy. Despite its contribution, a major limitation of this article is the inclusion of only 57 research journals and the exclusion of other publications. We use cookies to improve your website experience. The Internet also changed the room allocation strategies of both hotels (Christodoulidou, Brewer, Feinstein, & Bai, 2007) and travel agents (Kozak, 2006) due to changes in distribution channels. Pan, McLaurin, and Crotts (2007) further argued that Blog content affects readers' perception of the image of a destination. Using cinematic techniques on mobile devices for cultural tourism. Digital check-ins and check outs along with initiating special requests in your hotel are now possible for guests on their mobile, tablets or computers. Artificial Intelligence. Location‐based information and services are not only convenient for tourists, but can also be made available for residents to enhance local cohesion, and support the interactivity between the community and the industry (Edwards, Blythe, Scott, & Weihong‐Guo, 2006). Online consumer privacy: An analysis of hotel company behavior. Web‐based national tourism promotion in the Mediterranean area. O'Connor (2006) also found that hotels can use cookie technology to implicitly collect information about the personal identity of browsers. Chen (2006) proposed a model and listed the major determinants of consumer trust on a travel website. Review sites such as Tripadvisor or Holidaycheck.de and blogs are popular digital platforms for travelers to express their feelings and to rate their experience (Thevenot, 2007). Law and Cheung (2006a) further selected 30 North American‐based, European‐based, and Asia‐Pacific‐based travel websites and analyzed their online hotel reservation services. As a result, IT has played a secondary role, especially in the hospitality industry. Online shopping motivations and pleasure travel products: A correspondence analysis. To better understand the search patterns of customers using a search engine, researchers have analyzed search query formula (Pan, Litvin, & O'Donnell, 2007) and keywords (Pan & Fesenmaier, 2006). Plus, augmented reality (AR) or 360° video will be more ubiquitous and accessible. Due to the increasing popularity of the Internet, publications on networking showed the highest growth rate in the most recent decade. Introduction. The Internet and small hospitality businesses: B&B marketing in Canada. Adoption of WLANs in the hotel industry: A theoretical cost‐analytic framework. The findings of previous research show that the adoption of IT can enhance the competitive advantage of a business (Eraqi, 2006). Centralized IT systems should be incorporated into the business environment, and standardized procedures of coding and operations adopted. To attract customers to provide such information, the means by which customer contact information is collected should be varied (Brey, So, Kim, & Morrison, 2007). A study conducted by Correia and Elliott (2006) in South Africa showed that although mature travelers are viewed as a small homogenous group of customers, the market actually comprises many different types of people who are comfortable in using the Internet to purchase tourism products. Journal of Travel and Tourism Research, 41. For example, interface metaphors significantly affect user perceptions of system usability and their overall experience of a website (Xiang & Fesenmaier, 2005). An exploratory analysis of traveler preferences for airline website content. 6 Benefits of Smart Hotel Technology in Hospitality Industry. However, despite the enormous amount of effort spent by tourism and hospitality researchers on investigating IT, there are only a few reviews of the articles published on IT or the progress of IT in the tourism industry since its rapid growth in the early 1980s (Frew, 2000; Kirk & Pine, 1998; Kluge, 1996; Leung & Law, 2005, 2007; O'Connor & Murphy 2004, Buhalis & Law, 2008). Cited by lists all citing articles based on Crossref citations.Articles with the Crossref icon will open in a new tab. With the heavy dependency on IT in the hospitality and tourism industries, system failure can have catastrophic consequences (Lu & Law, 2007). In search of competitive advantage in Caribbean tourism websites: Revisiting the unique selling proposition. Transformation of tourism distribution channels: Implications of e‐commerce for Turkish travel agencies. An improved neural network model in forecasting arrivals. Andrle (2006) presented an international regulatory model that allows individual countries to have discretion over the activities of its citizens and to enforce penalties on illegal gamers. Building a tourism information provider with the MOMIS system. Various studies have shown that with information provided by GIS on tourists' interests and attitudes, NTOs could carry out better tourism planning to meet the different needs of tourists (Ejstrud, 2006; Hasse & Milne, 2005; Hultman, 2007; Raghuvanshi, Belwal, & Solomon, 2006). In the context of website usability evaluation, four studies have found that ease of use is one of the most important determinants of perceived website quality (Au Yeung & Law, 2006; Cho & Agrusa, 2006; Jeong, Oh, & Gregoire, 2005; Park, Gretzel, & Sirakaya‐Turk, 2007). Travel technology (also called tourism technology, and hospitality automation) is the application of Information Technology (IT) or Information and Communications Technology (ICT) in the travel, tourism and hospitality industry. This article reviews the development of IT usage in the tourism and hospitality industries in the past few years. However, the services enhanced by IT vary largely among hotel categories (Singh, Kim, & Huh, 2006). For instance, Law and Liang (2005) compared China‐based and U.S.‐based hotel websites using a multi‐criteria decision‐making approach, and found the performance of the latter to be significantly better than that of the former. However, in a study conducted in Austria, 20% of hotels did not respond to electronic inquiries at all, while more than 25% took more than 2 days to respond to e‐mails, and only one third answered all questions raised in the inquiry e‐mails (Matzlera, Pechlaner, Abfalter, & Wolf, 2005). Automatic website evaluations: The case of hotels in Hong Kong. Similarly, a case study in Thailand showed that all hotels had websites and e‐mail communications with customers, but that there was a large variation in their reliance on the Internet to communicate and transact with customers (Sahadev & Islam, 2005). Promotion on the Internet is generally regarded as being cost effective. After reviewing numerous travel blogs, Yeoman and McMahon‐Beattie (2006) identified 16 trends that will shape the future of an information society—including broadband and mobile Internet access, online marketing, and a cashless gaming culture. A study of hotel information technology applications. A study of the perceived importance of the overall website quality of different classes of hotels. Internet‐based technologies can also facilitate information exchange between all types of employees (Zakrzewski, Sammons, & Feinstein, 2005). Journal of Convention & Event Tourism, 22. They should also have a realistic expectation of the target users of their IT implementation and develop comprehensive solutions to satisfy the needs of all their stakeholders. Mobile computers will allow the personalization of services according to preferences, language skills, and depth of information required. Research on information technology in the hospitality industry. The impact of the Internet on information sources portfolios: Insight from a mature market. Testing position effects and copy to increase web page visits. In addition, qualitative meta‐analysis (Park & Gretzel, 2007). Virtual reality mapping: IT tools for the divide between knowledge and action in tourism. Niininen, Buhalis, and March (2007) demonstrated that IT supports consumer centricity, with consumers being able to use technology to select and customize their products as well as to personalize their experience. However, mature and senior travelers still prefer printed brochures as their major information source (Lin, 2005), and many travelers use the Internet in conjunction with offline information to plan a trip (Lee, Soutar, & Daly, 2007). The impact of the Internet on travel agencies in Taiwan. A novel English/Chinese information retrieval approach in hotel website searching. Identifying valuable travelers and their next foreign destination by the application of data mining techniques. Examining e‐relationship marketing features on hotel websites. Evaluating Internet portals—An empirical study of acceptance measurement based on the Austrian national tourist office's service portal. Determining the efficacy of data‐mining methods in predicting gaming ballot outcomes. By making use of text‐mining techniques, Singh, Hu, and Roehl (2007) examined research on human resources management published in the International Journal of Hospitality Management between 1994 and 2003, and classified the resulting textural contents into nine research themes. A large number of Australian winery owners have adopted competitor‐to‐competitor hypertext link exchanges on their websites to form a strategic alliance and promote cellar‐door tourism (Sellitto, 2005). Students are required to acquire certain e‐commerce knowledge to cater for the future needs of the tourism industry, yet research findings show that not all academic institutes include e‐commerce in their curricula (Dopson, 2005). Contemporary information search strategies of destination‐naïve international vacationers. Singh and Kasavana (2005) predicted that future IT applications will probably rely on wireless infrastructure, and that online purchasing with cashless payments will become more commonplace. Understanding different consumer's online behavior could increase the possibility of online transaction completion (Lee, Qu, & Kim, 2007; Lexhagen, 2005). Mobile technologies support location‐based services, interpretation at the destination, and dynamic interaction with tourism suppliers (Buhalis & Law, 2008). Through the protocol: Culture, magic and GIS in the creation of regional attractiveness. Rather than subjectively distinguishing the value of each attribute, automated software can provide a more convenient and objective way to evaluate websites (Chan & Law, 2006). As with almost every industry, ICT applications have an enormous impact on the Tourism and Hospitality industry. Although more SMTEs are now “online,” the information that they provide on their websites is of poor quality and outdated (McGrath, 2007; Buhalis & Kaldis, 2008). Academia.edu no longer supports Internet Explorer. This is evident as about one fifth of the included articles are related to this subject. The authors then independently reviewed the major categories and subcategories to confirm the accuracy of these terms. Adopting IT has helped hotels lower their operations‐related transaction costs (Chathoth, 2007), and the perceived performance of hotel managers has been shown to be positively associated with their interaction with IT and budgetary participation (Winata & Mia, 2005). Adaptation of storytelling to mobile information service for a site‐specific cultural and historical tour. Previous studies have compared and contrasted the websites between and among different geographic areas. A way to achieve this goal is to constantly upgrade the IT knowledge and skills of staff, as in this way overall technical proficiency can be assured. Technology has played an important role in achieving economic growth by generating an economy for traveler to travel. An exploratory evaluation of rural tourism websites. Other measurements include determining the adoption level of a website as an e‐business tool through content analysis (Roney & Özturan, 2006; Küster, 2006) and identifying the factors that affect user satisfaction by using protocol analysis (Essawy, 2006). Case studies conducted by Chan and Ho (2006) revealed that the resources that are essential to the development of environmental management systems (EMS) in hotels fall outside the balance sheet. This article offers a comprehensive review of articles that were published in 57 tourism and hospitality research journals from 2005 to 2007. Kozak, Bigné, and Andreu (2005) analyzed national tourist office (NTO) websites against seven World Trade Organization “best practices” and tourism e‐business strategies. Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine. Kaplanidou and Veogt (2006) can assess the influence of website content on trip planning by using a Technology Acceptance Model (TAM). UK hotel web page accessibility for disabled and challenged users. It includes a wide range of content, usability, navigation, and interactivity issues. Information Technology in Hospitality, 14. International Journal of Contemporary Hospitality Management, 15. International Journal of Hospitality & Tourism Administration, 16. International Journal of Hospitality Management, 17. International Journal of Tourism Research, 19. Several studies have focused on Internet usage in terms of attitudes and perceptions toward Internet implementation in the lodging industry (Garau Vadell, 2005; Ayeh, 2006), the integration of the sales process and web‐based marketing tools by marketing professionals (Gregory, Kline, & Breiter, 2005), and the planning and implementing of websites among small‐ and medium‐sized tourism enterprises (SMTEs; Sellitto & Burgess, 2007). The opportunities and limitations of the Internet in providing a quality tourist experience: The case of “Solares De Portugal.”. Successful websites must achieve a high hit and conversion rate, which is directly affected by consumer page clicking behavior, content, search engine optimization, and web page management (Murphy, Hofacker, & Racine, 2006). The Journal of Hospitality Financial Management, 45. This will be possible with new applications that emerge in the marketplace such as Microsoft's Photosynth application. : visitor responses to the increasing popularity of each publication to initially determine whether IT IT‐related... Internal network security Implications of e‐commerce usage in the street realizes all people interested in IT applications in.! Businesses can benefit from improved communication, and their next foreign destination by the Hong Kong for self regulation alternative... Internet and small hospitality businesses have to work hard to maintain and their! 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